About Us

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LORE is an extraordinary experience. It’s about stepping into the role of the protagonist in your own cinematic narrative. How does one capture the essence of being their own leading character? By savoring every fleeting moment, finding joy in the seemingly insignificant, and cherishing each facet of existence. It’s about recognizing the beauty in life’s small pleasures, embracing both the joy and the pain, and discovering one’s true self through the highs and lows. LORE is about uncovering the richness of life and indulging in meaningful self-care.

Mission

“Making everyone fall in love with the cinema of life through unique, nourishing, and expressive selfcare solutions that nurture the body and soul”

Vision

“To be an empowered community of selfcare enthusiasts who believe in being the main character of their own movies, celebrating individuality and life.”

Our Values

Natural Emphasised Formulations

The compassion, warmth, and ideals of Devbhoomi (Land of the Gods) itself are brought via LORE by Pahadis like us who believe in kindness of Mother nature’s offerings.
LORE wants to provide its consumers with nature emphasized, safe, and healthy formulations. We firmly believe in offering our customers only cruelty free and functional products of the highest quality.

Honesty and transparency

At LORE, we believe in transparency and honesty because we understand that trust is the foundation of any meaningful relationship. By being open about our ingredients, processes, and values, we empower our customers to make informed choices and feel confident in the care they are receiving. Our commitment to authenticity ensures that every product not only meets but exceeds expectations, fostering a deep and lasting bond with our community.

Gender Neutralality and inclusivity

LORE genuinely embraces gender neutrality as one of its core pillars. The creators have observed that males are discouraged from using personal care products because selfcare, at times, is viewed as "too feminine." We think that caring for oneself should not be based on a person's gender or sexual orientation. LORE wants to serve everyone's requirements and provide them with high-quality natural products.

LORE is the outcome of a gender-neutral, clean, honest, and natural concept developed by a 50- year-old father who, even with his spectacles on, has trouble finding natural products and his “Gen-Z” daughter, who loves to believe she is the protagonist of her story yet still can’t help popping her pimples.

As the name suggests, we bring the authentic knowledge, beliefs, and stories from our best to serve our customers the best.